Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder & Yves Pigneur, John Wiley and Sons, 2010 (paperback, 288 pp.) – AVAILABLE THROUGH AMAZON
This book supplements course content in InBIA’s online training programs – and it’s a classic in its own right. If your clients (or your program) need to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.