Metrics for Entrepreneurship Centers: A Guide for Practitioners (print)
by Catherine S. Renault, InBIA Publications, 2017 (paperback, 44 pp.)
Managers of incubators and entrepreneurial support programs are often asked to demonstrate the value of their work, both to maintain current funding and to procure additional support. This book is designed to provide basic information to enable managers to either undertake evaluations themselves or to be informed consumers of research done by others. You will learn how to frame stakeholder questions into a research project; how to identify the most relevant metrics; how to capture needed data; and how to analyze and present that data once you have collected it.