Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder & Yves Pigneur, Strategyzer/Wiley, 2014 (paperback, 320 pp.) – AVAILABLE THROUGH AMAZON
This book supplements course content in InBIA’s online training programs – and it’s a classic in its own right. This highly practical book will help you teach your clients the processes and tools they need to create products that sell.